ARU Eyewar. Non-ordinary people

Since wearing glasses for the first time, architect Daniela Verazzo has focused on a precise vision, that of offering new perspectives to the wearer’s gaze.

From architecture to fashion design, the step can be natural, for those who have aesthetics and functionality in their eyes and a preference for things done well in their hearts.

And so from passion, dedication and constant research, ARU Eyewear was born in 2019: an independent brand of eyewear and sunglasses, proudly Made in Italy.

The name ARU refers to the Japanese word which means sun, bright light, spring, beautiful day. But it is in Italy that every single detail of production is conceived, designed and built.

Made in Italy
where creativity meets design

Creative Design, functional study of the structure and fit, research of the best elements in quality and innovation, artisanal care supported by the most up-to- date techniques. Every single step in ARU eyeglasses production represents the perfect communion between architecture, fashion and design: the quintessence of Made in Italy.

Architectural lines at the service of matter

ARU deals with the finest materials of the Italian eyewear tradition (such as cellulose acetates produced entirely in Italy and carefully selected metals) with special processing, cuts, millings, profiles; the shapes and lines arise from research into thicknesses, facets and combinations of even unusual materials, which enhance the colors with surprising reflections and nuances.
ARU deals with the finest materials of the Italian eyewear tradition (such as cellulose acetates produced entirely in Italy and carefully selected metals) with special processing, cuts, millings, profiles; the shapes and lines arise from research into thicknesses, facets and combinations of even unusual materials, which enhance the colors with surprising reflections and nuances.

Contemporary exclusivity

ARU deals with the finest materials of the Italian eyewear tradition (such as cellulose acetates produced entirely in Italy and carefully selected metals) with special processing, cuts, millings, profiles; the shapes and lines arise from research into thicknesses, facets and combinations of even unusual materials, which enhance the colors with surprising reflections and nuances.